College Newspapers Hit the Big Time
“As the commercial press is hammered by shrinking profits, layoffs and falling circulation, college newspapers are thriving,” reports Newsweek. Advertisers eager to reach the college demographic have flocked to student papers, resulting in inflated budgets for some campus publications, as well as elaborate newsrooms and increased circulation. “We work with 1,800 papers, reaching 11.4 million students,” said the senior vice president for a marketing firm that links college papers with national advertisers. “It’s not a little niche thing.” Critics point out, however, that bigger budgets don’t necessarily translate into better journalism.