June/July • Volume 2 • Issue 3

Letter from the Editor
Welcome to Youth Media Reporter’s third web issue in 2008. The articles in Volume 2: Issue 3 focus on ways the field can better serve queer youth and focus on hip-hop as a media tool.
Contributors from Reel Grrls, Twin Cities Youth Media Network, Bay Area Video Coalition, New York University, Aang Serian Community Studio (Tanzania) and filmmaker Byron Hurt of Beyond Beats & Rhymes suggest that the field:
• Support queer youth and their inventive approaches to making media and eradicating homophobia;
• Amplify the impact of youth produced media by extending projects beyond production;
• Consider the dangers of claiming a utopian answer to a population’s need for voice;
• Learn how Tanzanian youth use Hip-Hop to inform their communities of HIV/AIDS and become part of the solution;
• Review cases of how Hip-Hop is used in schools, using alternative media is a more effective approach to learning;
• Understand how Hip-Hop can be used critically to inform and lead youth, from the anti-sexist approach of Byron Hurt, filmmaker of the award-winning documentary Beyond Beats & Rhymes; and,
• Recognize Hip-Hop as an important youth media tool that affords urban youth cultural and personal expression.
See our podcasts and vodcast for further insights from practitioners at REACH LA, Radio Arte, and Hook Productions.
This marks the mid-way point in our web-release issues this year, a great time to subscribe to our annual print journal and reserve your copy. If you would like an electronic version of the YMR print journal—that is free only this year—we have uploaded a PDF version onto the site. We encourage the wide dissemination of the PDF to be used as an important resource covering leading youth media pedagogies and practices. We look forward to your subscription for next year’s print journal.
Upcoming topics: Issue 4 (release date: August 15) will contain eight intellectual and scholarly peer-reviewed articles researching the field and Issue 5 (release date: October 15) will contain six articles on youth media and electoral politics leading up to the Presidential election.
We are always interested in new writers. Please see our writing guideline packet in the “write for YMR” section of the site or contact me to receive a word doc version. We’d love to work with you on producing a high quality article for publication in YMR.
Warmly,
Ingrid Hu Dahl
Editor, Youth Media Reporter

Meaningful Distribution: Involving Youth Media Makers Beyond Production


As educators, we hope to instill the idea that the media young people create can have a positive impact on others, but in reality that cannot happen unless youth media is distributed widely—with the conscious efforts of producers and mentors to go beyond the final production phase.
Youth media usually focuses on the three phases of production, which unfortunately cuts youth out of the distribution portion of the equation. Yet, a successful distribution project can provide youth media makers with valuable experience interacting with a critical audience, and witnessing the impact of their work—which is powerful.
Such an effort must be a conscious extension of the original product, and involve youth—ideally the original producers—every step of the way. An example of such a project is Reel Grrls’ 2004 film Coming Out… and its accompanying distribution campaign.
Reel Grrls & Coming Out
Founded in 2001, Reel Grrls is a Seattle-based, after-school media and technology training program that empowers girls to critique media images and to gain media technology skills in a safe, open environment, mentored by a network of multi-cultural women media professionals.
In 2005, three young producers created Coming Out…a short mockumentary about a straight girl who faces the challenges of coming out in a queer world. The film’s youth-infused humor and unique format flipped the often-painful coming out story as an aid to spark dialogue about homophobia and heterosexism. Although only one of the youth involved in the project was queer-identified, the three producers were extremely open during the production process, exploring the challenging issues within the film, placing them in the perfect position to contribute to next steps.

Executive Director Malory Graham suggested to the youth producers and mentors involved with the project that Coming Out… had the potential to live on outside of its initial screening and create an impact through distribution. Once prompted, the producers were excited to remain involved and were an integral part of generating the outreach and distribution model that would eventually be put into action. Our youth hadn’t yet thought about what would happen to their film after the final screening. By planting this seed, we invited them to utilize their creativity to envision the next steps in the filmmaking process.
As educators and mentors we faced many questions and challenges in extending the project beyond its production. The Reel Grrls spring program in which the film was created had ended. Did that mean the film itself was the product, or could we push the process to a further end? How could we keep the youth producers involved, and who would ultimately define this involvement? We recognized that carrying out this campaign would require long-term commitment, continued engagement, and the willingness to explore non-traditional modes of getting the film’s message out.
Our approach to shaping a distribution campaign around Coming Out… was not a typical one, although Reel Grrls has used a similar model two other times. The first took place the previous year and was led by an adult facilitator, which was not as successful.
We realize it is unrealistic to pursue an extended distribution campaign for every film created. These opportunities require a unique cocktail of content displayed, invested youth, funding, time and energy, and the ability to frame a film for extension into youth-led distribution.
Outreach and Additional Funding
We could not have started those conversations without the humor component.
—Malory Graham, Reel Grrls’ Executive Director.
The three student creators of Coming Out… emphasized their desire for their film to speak to both straight and queer audiences. We began by brainstorming what an extended distribution campaign around the film would look like, and came up with a list of organizations and festivals that could be allies in continuing the project. Although LGBT festivals and organizations would be ideal distribution partners, everyone agreed that for the film to reach its full potential as an outreach tool we had to look beyond these niches.
We all felt that Coming Out… made the challenges of being a queer young person appear to be a more universal experience, and that it was one that could resonate with many people who don’t share that experience. For this reason, the young filmmakers decided that leading discussions in schools and community groups would provide a greater and more far-reaching impact, using the film as a centerpiece to a set of guiding questions. With this input from the youth, the project mentors wrote a grant for the Coming Out… distribution project, naming two of the original producers as facilitators.
A year and a half later, funding was secured. In the interim, Reel Grrls championed Coming Out… on the film festival circuit. It won audience choice awards and festival curators began to specifically request it for submission. The project mentors remained involved with Reel Grrls, revising and submitting our initial grant to several different organizations.
In 2005, our persistence paid off. The Pride Foundation, a Northwest organization awarding grants and scholarships to leaders of the LGBT community, presented Reel Grrls with a $5,000 grant. The project allocated funds to hire Reel Grrls graduates to: create a discussion guide for the film; facilitate peer-led screenings and discussions for school and community groups in Washington State; and distribute the DVD and discussion guide at no cost to organizations across the U.S. interested in mediated dialogues about homophobia and heterosexism. The Pride Foundation was hugely supportive of this model, especially emphasizing the need for youth to occupy central roles and receive financial compensation for their work.
Re-Engaging Youth to Take the Lead
After securing funding, the next challenge was re-engaging our youth. For this project to work it had to be youth led and adult supported. Of the film’s three initial creators, we were only able to track down one who was still interested in taking part in the distribution campaign. We offered the role of the second youth facilitator to a graduate of the most recent Reel Grrls program, who was now an accomplished youth media maker committed to social change and questioning her own sexuality. We hired a Reel Grrls graduate from 2003, now studying graphic design, to design the discussion guide, which needed to be professional and eye-catching to young people and reflective of the aesthetic of the film.
Ultimately we, the mentors, followed the lead of these young people in exploring how to affect a young audience’s understanding of queerness and heterosexism. As a group, we researched and created content for the Discussion Guide that would accompany Coming Out…, which included sections on terminology, setting ground rules, and follow-up activities and resources. Some adult members of the group pushed to use the term “gay” in the guide, but the girls insisted that they preferred to identify as “queer,” and that this term was more inclusive and would bring more young people to contribute.
The youth producers also led the charge to make the discussion guide more accessible to middle school aged students, since young people are now more likely to come out (and experience harassment) at that age. For this reason the guide contains separate comprehensive question sets for pre and post-video discussion questions specific to both middle and high school age (and older) audiences. The section for pre-high school age students includes more general questions like “Have you ever had to tell people something you didn’t want to about yourself? What kinds of anxieties did you feel? How did you feel afterwards?”
Audience outreach goals for our project were also set by youth and mentors together, and included partnering with a variety of organizations, reaching a wide range of ages, races, genders, and sexual orientations (including straight-identified audiences unfamiliar with queer issues), and communities outside the Seattle area less acquainted with or having less access to queer support networks. Our youth facilitators took their roles seriously, and requested specific trainings to aid them in facilitating discussions, which were donated by the National Coalition Building Institute http://www.ncbi.org. It was great to partner and work with an outside community organization to offer this support that went beyond the skill set of the mentors for the project. As the adult project leader, I was always ready to step in if needed but, thanks to the training the facilitators received, the producers held their own.
Between August and November of 2006, the Coming Out… Discussion Project presented nine screenings and discussions, meeting or exceeding all of our outreach goals. Over the next two years, Reel Grrls partnered with national LGBT and youth organizations to send out targeted press releases and mailings, ultimately distributing the film and accompanying discussion guide free of charge to over 50 schools, non-profits, and community groups throughout the country.
Response and Impact
“I had never before experienced a discussion that was directed towards youth and led by youth as well. At times it’s easier for students to open up and say what is on their minds when they feel like they are just having a talk with their peers.”
-Monica Olsson, youth facilitator
The biggest lesson of the Coming Out… project was also our biggest success. Providing youth media makers the opportunity to take ownership of an extended distribution project makes their work accessible to other young people, allowing the film to have a greater impact. The Coming Out… discussion and outreach campaign was hugely successful—not just in audience response but the positive effects it had on the youth facilitators, who became more confident in their abilities as the project progressed. These girls were forced into challenging situations, like speaking to a roomful of 6th grade boys, and leading discussion among a group of college students.
One of the youth leaders noted that, for her, the project “was a learning experience. By virtue of leading this discussion I was able to question myself internally. Due to this experience, I feel more comfortable speaking in front of groups and my peers.” Meredith Stone, whose organization hosted one of our discussions, echoed the power of this peer discussion model. She explains, “It meant a lot to see what youth are doing out in the community, and [it] opened doors [for] youth to think about exploring their own ideas in different ways that didn’t previously seem possible.”
Get the Message Out
Youth media educators have the potential to amplify the impact of youth produced media by extending projects beyond production. For such a campaign to work, projects must be chosen carefully, and youth must be involved throughout the process. Adult support should come in the form of mentors that the youth know and trust, and who are as committed to the process and the film as they are. The Coming Out… project took what most of us already know—the importance of treating young people with respect and valuing their time and ideas—and extended it into the fourth realm of film production—distribution.
Cutting short the life of a film that has the potential to make an impact does not have to be a missed opportunity. By focusing more on youth-led distribution, young people can develop the skill of engaging viewers—in this case, inventively using humor—to get their message out. It is up to educators to identify a group of committed youth raising strong content-specific films, and plant the seed, hand them the reins, and be ready to support them all the way.
Lila Kitaeff is a media activist, freelance writer, videographer, radio DJ, and Technical Director for the Reel Grrls program. She has been active with Independent Media Centers throughout the United States and Mexico. Along with PepperSpray Productions, a Seattle-based video collective, she coordinates a weekly television show that airs on over a dozen stations nationwide, and submits documentary work to the national Free Speech TV Network. She also produces socially progressive video work via her own business, Longshot Productions. She believes in using media as a tool for social change and passing on the tools of media production to as many people as possible.
Learn more about Reel Grrls at www.reelgrrls.org. See the film profiled here and others created in this program at www.youtube.com/reelgrrls.

Overcoming Identity Politics in Youth Media


As a youth media educator I try to stay focused on the power of consequences like the one I faced in my youth. As a teen, I was part of a queer organization whose top priority was advancing my story of marginalization. However, it was never explicit that the access to advocacy and media tools they provided was dependent on producing stories that moved their agenda forward in the public eye.
The unspoken—and I believe unconscious— assumption was that my needs as a queer youth were always going to be synonymous with the needs of the organization I was part of. But they were not. I soon realized that even with the best of intentions, expectations for marginalized youth to tell their stories can be damaging, silencing, and tokenizing. As a youth media educator and coordinator of the Twin Cities Youth Media Network, I share insights from my experience making my first documentary ten years ago—documenting the dangers of claiming a utopian answer to a population’s need for voice.
By and For Youth
District 202 was developed in the early 1990s in collaboration between the Youth Studies Department at the University of Minnesota and a group of active queer adults from the Twin Cities concerned about the safety of queer youth. District 202’s mission was “For and By Youth”—meaning youth were to lead the design of the space, the programming and governance of all activities. The initiative was based on the understanding that queer youth are easily marginalized by mainstream society and often at a higher risk for suicide, homelessness, prostitution, victim of violent crime and limited access to education.
The passion to champion marginalized youth “voice” became a problem at District 202 when young people—including myself at the time—began to question the reality of “By and For Youth.” We all believed in the ideal of District 202’s mission—that youth should lead governance. However, we began to see inconsistencies with the mission when adults began making decisions without youth input.
The day came when I needed to critique my experience with the center’s process around promoting the safety and voices of queer youth, which I turned into a poem asking adults to stop co-opting youth voice. My peers unanimously voted to paint the poem on the center’s youth-created graffiti wall. Within a few months, three of my friends and I were kicked out of the center indefinitely, citing my critique as unbeneficial to the organization.
The ‘Right’ or ‘Wrong’ Story
Before getting removed from District 202, a youth media educator had taught a few of us how to make our own videos. Her goal was to teach us video making skills. I choose to bring the story up about my confrontation with inconsistencies in the mission of District 202 and the reality of how it was being run. Whether I brought this story or another story, I still fulfilled the need of the media class by learning specific skills in video making.
By focusing on teaching a skill, that practitioner—who now runs the youth media program In-Progress—gave me the freedom to judge whether I was ready and interested in telling my story of marginalization as a queer youth. Her support gave me the confidence to produce Witness, a documentary about the lack of voice I experienced at District 202. I was 17-years-old at the time. And because of the story I chose to tell, I lost the queer adult community District 202 provided. Though I released the film at the Girls in the Director’s Chair film festival at the Walker Art Center six months after my removal from District 202, as a queer teen, losing an entire support group in the Twin Cities because I didn’t share the “right” type of story, left its mark.
Beyond Identity Politics
Only young people can determine their readiness and risk involved in telling their stories. But they need accurate information and skill sets—such as media and power analysis—and supportive mentors to take the lead and make sound judgments. As a practitioner, I can’t get overtly excited about the potential of what a young person’s story can or should be. Because of power dynamics between youth and adults, I need to be aware that expressing my excitement over a specific story can influence a student.
It is unethical to demonstrate to marginalized youth that their access to tools is dependent on identity politics—that queer youth or young people of color can only share stories from these social arenas. If we do this, we perpetuate the injustice we are working to reconcile. Educators need to refrain from making assumptions of what types of stories a young person ought to tell based on “who they are.” Because identity politics is often implied in our mission, course descriptions, and proposals, educators must emphasize skill-building rather than identity when operating programs that target marginalized youth
It is unfair and invasive for educators to solely depend on young people to make media pieces that evoke their stories of oppression. As educators, we may not know the effect of exposing a certain type of story or what is on the line in a young person’s life—such as family or community responses. As educators, we do not want to risk a young person to feel mislead, exploited, over-exposed or co-opted. We need to recognize that young people are at different points of processing their identities and whatever stories they capture documents a specific point in time relevant to them. We cannot expect young people to provide a conscious analysis of say, “being queer,” just because we think they have a space to do so. But we can get excited for young people to create something entirely different than what we imagined and as a result, open up our eyes.
Joanna is a documentary filmmaker and owner of Kohler Productions based in Minneapolis, Minnesota, who works part-time as a coordinator for the Twin Cities Youth Media Network. Joanna has produced and directed documentaries ranging in topics from exploitation of youth in youth services, peace activism in West Jerusalem and amateur women’s boxing. Joanna holds a B.A. in Social Documentary from the University of Minnesota, has studied at various institutes for Cultural and Public affair, trained at the New Mexico Media Literacy Project, and has been awarded by the Jerome Foundation for Media in 2005 & 2006.
The mission of Kohler Productions is to use digital media storytelling to create social documentaries that would otherwise go unheard. To confront power, entertain, and engage communities. www.kohlerproductions.com.

“Ni Full ile laana” (It’s as real as it gets): The creative blending of Hip-Hop with oratory styles to address HIV/AIDS in Tanzania


Aang Serian Community Studio consists of one room—where a pc, mixer, and keyboard are placed—and a bathroom, which has been converted to a vocal recording area. To soundproof the studio, the members of Aang Serian have used newspapers, pieces of mattresses, and egg trays. The mike stand has been fashioned from a broomstick and a sieve has been used as a filter over the microphone.
To many outsiders, the studio may be an unlikely place to find youth responses to AIDS/HIV and mitigation plans. Many local artists, who utilize Swahili language lyrics and styles layered on American inspired Hip-Hop beats, produce HIV/AIDS musical messages. These artists craft their lyrics in a fashion that mimics a social conversation likely to be found in Tanzanian streets. This conversation mode resonates with young people because it builds upon earlier and ongoing Swahili music traditions such as Taarab and/or Kuimbana where the artist’s voice speaks directly to the audience or the individual the message is directed to.
These forms of address are closer to youth than messages from institutions like NGO, government or faith-based organizations. Such groups only distribute condoms and health facts; speak to youth in a paternalistic voice; and do not belong to the same social situation in terms of their income, ethnicity, location, and education. It is through Hip-Hop that young people have the potential to drastically decline the HIV/AIDS epidemic in Tanzania.
Tanzanian Context
The use of music to respond to critical challenges is not new to Tanzanian society. Both written and musical poetry such as Taarab has a long history in responding to issues like identity, gender discrimination, and colonialism. Tanzanian Hip-Hop is a continuum of Taarab—in the way societal and health issues stand in the wake of globalization—and many artists use Swahili, modified Hip-Hop beats, and local language idioms to amplify issues locally and abroad.
Two successive political periods in Tanzania have shaped Tanzanian Hip-Hop as we know it today. In the Ujamaa period, the state dictated Tanzanian cultural industry and musical themes. Prosper Shayo, a member of Moto Mkali group that specializes in HIV/AIDS messages, recalls, “In Ujamaa times the themes were about communal villages, collective work and self-reliance.”
In 1985, a new, more liberal political phase popularly known as Uwazi began to look towards Western cultural influences and capital. Under Uwazi, the state withdrew its support to social programs. These changes affected young people. Gsan Rutta, a member of the Xplastaz crew, explains, “in this period, a lot of youth could not afford school fees and were returned home.” He continues, ”During these free times away from school, youth would sit down to write lyrics and learn how to rap.” As a result, Tanzanian youth managed to adapt Hip-Hop, localizing it as their tool for airing grievances about their society and the state.
Young people have created a deep sense of ownership in coming to voice, so much so that some people in Tanzania have considered Hip-Hop to be Utamaduni (indigenous culture).
Hip-Hop as Stories of Warning
For example, since 2002, Aang Serian Community Studio and Media Drum Project (www.aangserian.org.uk, www.asdrum.org) has provided a space for Arusha indigenous youth age 13-30 to meet each other, talk, collaborate, and record original Hip-Hop songs. Programs like these value youth voice and perspective through Hip-Hop—a value mirrored by Frederick Sumaye, former prime minister of Tanzania who suggests that hip hop can help the continent address its deepest troubles (www.news.harvard.edu/gazette/2008/03.20/09-hiphop.html). Understanding youth from the periphery of power and socio-economic status is significant and an important step in tackling the HIV/AIDS pandemic.
Aang Serian Community Studio provides an outlet for these youth to address issues that are important to them and channel their grievances through song, video, and performance. They participate in tangible projects, addressing crime, governance, corruption, poverty, street children, deforestation, employment and loss of indigenous culture.

Through a style that mimics a real conversation, Tanzanian youth use Hip-Hop to create commonality with their audience. For example, in a song called Dada wa Heshima (“respectful sister”), recorded at Aang Serian Community Studio, the artist narrates how a respectful girl succumbed to temptations that led her to HIV/AIDS infection:

Respectful Sister
Watu walimsifu alivyopita katika umati,
(She was praised by crowds,)
Dada wa heshima tabia kabadilika,
(Respectful sister! Her character began changing)
Ilikuwa chini chini hakuna aliyeshtuka,
(Secretly, no one knew,)
Chuda alitembea hakutaka masomo,
(The girl, shunned the book and wandered in the streets,)
Lakini cha kushangaza mitihani alifaulu,
(Surprisingly, she passed her exams,)
Hii ni sababu alitembea na walimu,
(This is because she slept with her teachers,)
Kwakuwa alifaulu,
(Due to her success)
wazazi wake walimheshimu,
(She earned the trust of her parents,)
Na pia alikuwa msiri hakuna aliyemfahamu,
(She was secretive; no one knew her errands,)
Ukisha fanya jambo subiri matokeo,
(Every act awaits its results,)
Badala ya furaha ikageuka kuwa kilio,
(Laughter changed into cries,)
Dada wa heshima kwa sasa yamemkuta,
(Respectful Sister, terrible things befall her,)
Kila aliyesikia, ni lazima alishtuka,
(Everyone who heard was struck with surprise,)
Dada wa heshima ukimwi ameopoa,
(Respectful Sister picked up HIV/AIDS)

In this song, common Swahili sayings have been employed to analyze the protagonists’ life: the first, “every act has its rewards”—meaning that forsaking education and engaging in illicit sex acts leads to consequences. The second, “laughter changes to tears”—meaning that in the state of enjoyment one rarely thinks of the sorrow that follows. The song sheds light on two important issues that are not commonly discussed; how teachers can exploit students through sexual favors and how even a respectful person can get HIV/AIDS.
Hip-Hop’s Critical Role
Unfortunately, the use of Hip-Hop in addressing the dangers of HIV/AIDS has only recently been recognized as an important tool in the overall Tanzanian AIDS campaign. This late adoption of Hip-Hop in national AIDS campaigns can be best explained by the words of Emmanuel Mollel, a musician from Arusha, who explains, “the type of blackness associated with Hip-Hop or rap in Tanzania media is associated with violence, drug use, gender degradation and laziness; this is the reason why authorities and elders have distanced themselves.”
Hip-Hop cannot be judged solely by the American commercial Hip-Hop industry and its stereotypical representations of blackness. Unfortunately, it is these stereotypes that authorities, civil society and elders are resistant to recognize hip-hop as a form of language or culture for Tanzanian youth. It is assumed that young people simply imitate western Hip-Hop rather than using it as a positive tool when in fact, Hip-Hop is a uniting tool for young people globally.
The local variety of Hip-Hop in Tanzania plays a critical role in mobilizing youth around important matters that concern them, including the rise in HIV/AIDS. Using Hip-Hop as a tool for social change, Tanzanian youth are more apt to address and influence the decline of HIV/AIDS than many NGOs and faith based groups.
Nicholas You, a Kenyan-based housing policy adviser for the United Nations who spent months studying global Hip-Hop explains, “The U.N. messages—on poverty, AIDS, and primary education—would have meaning and power if filtered through hop-hop.” You calls Hip-Hop “a lingua franca, shared by all the youth [of] the world.” It is through Hip-Hop songs—which can be thought of as youth oral ethnographies—that adults can learn how youth view, and respond to, the AIDS pandemic and many issues that affect them locally and around the globe. Adult allies in local youth serving organizations are helping youth to engage Hip-Hop as a medium for social change.
Utilizing Hip-Hop
Tanzanian youth mix Hip-Hop, language and cultural idioms to inform and help the local community better understand HIV/AIDS. Through creativity, familiarity and inventiveness, young people are taking the lead in talking about the disease from a positive approach. Rather than objects of infection, young people are the subjects of prevention. Hip-Hop affords young people in Tanzania ownership of being part of the solution.
Hip-Hop must be recognized as an important resource and equal partner in the fight against HIV/AIDS. In order to continue this work, Hip-Hop needs to be developed as an activist and social change agent at the grassroots level globally. But programs need systematic planning, management, and resource allocation in order to continue this work. Young people need to have the guidance of mentors, educators and role models to effectively work towards a sustainable and successful decline of HIV/AIDS infection—and Hip-Hop is one way to battle a global health issue one beat at a time.
Mohamed Yunus Rafiq is the co-founder of Aang Serian Community Studio and Aang Serian Media Drum Project—vibrant global youth organizations that amplify the voices of Arusha youth—in absence of a visible indigenous youth organization in Arusha, Tanzania. Mohamed believes that “a sustainable and peaceful Tanzania should build upon the indigenous traditions of Tanzania.” In addition, Mohamed established the Aang Serian Community Secondary School in Eluwaii Village, whose curriculum integrates both the Tanzanian and Aang Serian “Indigenous Knowledge curriculum,” a model cited by the UNEP 2003 report. Mohamed continues to be active at the UN level as a member of the Permanent Forum of Indigenous and other youth organizations. For more reference visit www.aangserian.org.uk, www.asdrum.org, and www.earthpeoples.org.

“You Must Learn”: Promoting Hip-hop in Education


Even before KRS-1 dropped the line, “You must learn,” hip-hop was an integral part of media literacy education. Hip-hop itself has taught young people for a long time; captivating their minds, agitating their souls, and touching their hearts. I first noticed its impact on youth while teaching high school English in the Midwest. I saw students learning from hip-hop and rap, using the language of hip-hop to speak truth to power. It also gave youth a style, a hip-hop swagger, which helped them sanction new and exciting identities beneath the stale rhythms of their daily lives.
The very idea of hip-hop and the urgency of the “must” captivated my intellectual senses then, as it did for so many of my students who got their news delivered straight to them in verses laced with tight beats. As a teacher, I could not help but be enchanted by the pedagogical power of hip-hop. It continues to inspire a question about the deep pedagogical promise of hip-hop in the classroom that people like Geneva Smitherman Anne Dyson, Ernest Morrell, H. Samy Alim, Michael Eric Dyson, and Cornell West (among others) have hinted at for over two decades. Why, in a world where hip-hop has become such a pivotal force in the lives of youth, aren’t educators using hip-hop to help youth make sense of and change their worlds?
KRS-1’s line, “you must learn,” holds the same stubborn but enlightening pull that pulsed life into my pedagogical veins. It is the same rhythm played over and over again, pumped persuasively through Dead Prez’s track “They Schools” and weaved passionately throughout Nas’s hit “I know I can.” In English education, for example, the asymmetrical and oftentimes racist distancing (and excluding) of hip-hop texts and cultures are now rightly being critiqued and re-considered. Hence, we are learning. As an academic who has researched hip-hop and advocated for its use as a media literacy tool in the classroom (Kirkland, 2008), I have learned that hip-hop can be used in classrooms to inspire youth to be agents of social and political change.
The Case of Hip-hop in an English Class
From September 2005 to June 2006, I worked closely with a vibrant, young, Midwestern high school English teacher named Craig Kegler, who blended hip-hop and critical pedagogy in his classroom. He was optimistic that students would benefit from his approach—what he called his “cause.” According to him:

Some people say that my instructional style is provocative. I do my best to stay excited about teaching because I believe that excitement as a teacher can be infectious. I also teach with a cause. I understand that my students—these kids right here [in the City]—are catching it out there. They deserve everything that we as teachers can give them. . .

I noticed early in our interactions that Mr. Kegler was attentive to his students’ lives. Like many teachers, he wanted to incorporate materials and ideas important to his students in his classroom.
Mr. Kegler and I met throughout the school year. Twice a week, I attended his class, where we regularly chatted. In our conversations, I asked questions, usually about life in and outside the classroom—questions that could help me get a sense of the pedagogical significance of hip-hop in his classroom. During my time in the class, I took extensive notes, talked with students, recorded their responses, documented the nature of classroom activities, and logged the many “aha” moments in my field journal. I also collected samples of student work, classroom readings, and selected lesson plans.
Mr. Kegler’s lessons represented hip-hop as a critical language and common voice for the historically marginalized. His lessons revealed a philosophy that is consistent with Geneva Smitherman, who maintains that hip-hop “is a contemporary response to conditions of joblessness, poverty, and disempowerment” (Smitherman, 1999, p. 269). While it is important to note that “rap has its violence, its raw language, and its misogynistic lyrics,” Mr. Kegler—quoting Smitherman—maintained that “rap music is not only a Black expressive cultural phenomenon” He argued, “it is, at the same time, a resisting discourse, a set of communicative practices that constitute a text of resistance against White America’s racism and Euro-centric cultural dominance” (Smitherman, 1999, p. 2). It is important to note that Mr. Kegler was a young White teacher.
One of Mr. Kegler’s major goals in using hip-hop in his English class was to help his students see that they could transform society into a better place. He believed that serious study of hip-hop could help equip his students with the academic competencies needed to improve their qualities of life. “If they can only learn to think about what they hear,” he explained, “listen to the lessons embedded in the lyrics, and question the things that do not feel right, and then they can rewrite history.”
While not all hip-hop lyrics are necessarily useful for the purposes of critical, or what I call transformative, literacy development, I agree with Mr. Kegler that the majority of hip-hop texts are deeply saturated with various readings and representations of the world that are ripe for critical examination. According to Morrell and Duncan-Andrade (2002):
Teaching hip-hop as a music and culture of resistance can facilitate the development of critical consciousness in urban youth. Analyzing the critical social commentary produced by [hip-hop] may lead to consciousness-raising discussions, essays, and research projects attempting to locate an explanation for the current state of affairs for urban youngsters. The knowledge reflected in these lyrics could engender discussions of esteem, power, place, and purpose or encourage students to further their own knowledge of urban sociology and politics. In this way, Hip-hop music should stand on its own merit in the academy and be a worthy subject of study in its own right than necessarily leading to something more “acceptable” like a Shakespearean [sic] text (pp. 89-90).
We agree that hip-hop lyrics can become valuable classroom resources, capable of stimulating complex textual dialogue in and beyond the classroom.
Teaching Tupac
Mr. Kegler’s use of Tupac presents a powerful example of how hip-hop can be effectively used to get students to think critically about and act upon difficult social issue. Mr. Kegler’s goals in using Tupac lyrics were:
1. To have students make critical connections between themes in Tupac’s songs, The Scarlet Letter (a texts the students read earlier in the year), and their lives;
2. To have students use the emergent themes to find meaning of their worlds and locate points of inequity;
3. To have students develop a language of critique to name and speak to and against the social inequities that exist in their worlds.
During the lesson, students listened to, read, and discussed Tupac’s songs “Changes,” “Me Against the World,” “Keep Ya Head Up,” “I ain’t mad at ‘cha,” and “Dear Momma.” After the class listened to the music and poured over the lyrics, Mr. Kegler encouraged dialogue using Tupac’s words, helping students to problem-pose their worlds. This exercise enabled students to examine and connect lyrics to life—those personal situations and local issues, such as the state of Michigan’s “Welfare to Work” laws, that affected most if not all of their lives.
For example, many students responded to the line in “Keep Ya Head Up”: “I give a holla to my ladies on welfare. Tupac cares if nobody else care.” One student suggested, “Tupac was bringing attention to welfare mothers. Nobody seems to care about them no more, but Tupac is saying, ‘Tupac cares if don’t nobody else care.’” By expressing cares as opposed to contempt, Tupac helped students celebrate the resilience of mothers by giving her “a holla,” who on other textual terms would not be given a hoot.
In addition to making these connections, students also analyzed the texts, using various critical literacy approaches such as Marxism and feminism. During their discussion of “Keep Ya Head Up,” another student inferred that Tupac was critiquing a [social] system that punished women for having babies. The student explained:

Men are never as affected by welfare reform as women . . . The people in my family that suffer most because of the new welfare laws is my aunt and my little cousins. I know a lot of women who need it. They can’t raise no baby by themselves. When their baby daddy leaves, what are they supposed to do. I know that it is partly their fault. No body can have a child alone, but we ask women to raise them alone. So I don’t think the welfare (to work) laws are fair.

Still another student connected Tupac and Hawthorne, making an explicit connection between Hester and “ladies on welfare.” According to the student:

It ain’t easy being a single mother. My mother is a single mother. She was on welfare, and she said she never felt good about being on welfare. She said she felt bad because people looked down on her, especially when she went to the grocery store. It was like . . . I hope none of my friends see us. Her food stamp card was like a scarlet letter to us. [Laughs.] We needed the food stamps to get food, but we was always embarrassed to use it. . . Not only was my mother being oppressed because she was poor, she was oppressed because she was a single woman with kids who didn’t nobody care about.

Several other students alluded to the peculiar presences of male figures from the texts, making explicit connections among The Scarlet Letter, “Keep Ya Head Up,” and their own experiences being raised by single mothers or grandmothers. One student, for example, pointed out:

Men get off the hook. They do stuff and get away with it. They don’t have to have a food stamp card or get a scarlet letter written on them. They can just leave and nobody will hold them accountable, nothing. But if you a woman . . . This world penalizes women for being women, and its worst if you are poor and Black, just like Tupac said.

In their comments, students usually focused on themes. One key theme that emerged centered around the issue of poverty. For example, one student found it difficult to understand why in the “richest country in the world” people would have to depend on welfare. The students acutely questioned, “Don’t we have enough [resources] to make sure that everybody can live with dignity?” Another student insisted that one “[gets] cared for when you have money, but nobody ain’t gon care about you when you don’t [have money].”
In analyzing Tupac’s lyrics, students became aware of social injustices, gaining a voice through dialogue to speak their truths to power. Hip-hop (its rap and style) did not only help ground student voices; it offered an English teacher interested in authentic classroom dialogue a language and subject matter to speak to students about fundamental social change.
From Inspiration and Dialogue to Action
Following their discussion, students were encouraged to write letters to local and state politicians about their perceptions of inequalities laden in Michigan’s “Welfare to Work” laws. They also declared what they called a “Baby Momma’s Day.” However crude some people might find this occasion, it represented an acknowledgement of a different kind of home—where single mother could be celebrated—as opposed to condemned—through the crafting of cards and reading of literature.
These actions suggest that the students’ learned something far more politically rich and humanly desirable than what Mr. Kegler originally conceived. They achieved not only a critical literacy, but also a transformative one—a sense of awareness that compels one to act. Accordingly, scholars such as Cornell West have long prescribed that “The repoliticizing of the black working poor and underclass should focus primarily on the black cultural apparatus, especially the ideological form and content of black popular music” (West, 1993, p. 289). Certainly, teaching Tupac put West’s goal of “repoliticizing” our nation’s youth to practice.
The goals of “repoliticizing” youth should never be limited by race, however. That is, the push for hip-hop in education should never be seen as exclusively urban or Black. Used as a media literacy tool, hip-hop “calls attention to those deep feelings” which “are shared across the boundaries of class, gender, and race, and which could be fertile ground for the construction of empathy—ties that would promote recognition of common commitments and serve as a base for solidarity and connection” in new century education classrooms (hooks, 1990, p. 4).
As they seek to move beyond the politics of race in education, educators must bear in mind the voluminous amount of media literacy work that artists and intellectuals have compiled over the years. This list includes (but certainly is not limited to) Bryon Hurt’s film, Beyond Beats & Rhymes, Raiford Ruins’s, Down for the Cause: Digital Learning through Hip-hop, and Yvonne Bynoe’s article, “Hip-Hop as a Political Tool.” There are also germinal works by Tricia Rose, Gwendolyn Plough, Elaine Richardson, David Stoval, the Black Youth Project, among many, many others.
These scholars, artists, and educators illuminate a world, a setting, and an unrehearsed reality that gets lost somewhere in translation in the pages of traditional texts. Such texts constitute media-less education, reducing the cultural richness of languages and literacies to monolithic sound bites that dolefully articulate the nonstandard lives of today’s youth across race, gender, class, sexual orientation, or ability status. By making this point, I hope to advocate for more media literacy of diverse texts and media in all schools and subjects.
As I quietly return to Mr. Kegler—an educator that values diverse media as important learning tools—I again sense the urgency of KRS-1’s message: “You must learn.” Mr. Kegler has given me just one example of what students can learn. Sitting in his quiet classroom with the voice of KRS-1 perched against our thoughts, we evaluate hip-hop. It promises sparks of new meaning into that quiet space. What do we mean by texts, analysis, and the very language we have become so comfortable speaking? How has media challenged us to rethink our definitions? It is at that point—on the edges of inquiry—that we get it. “You must learn” is hip-hop’s call to all educators to contribute to the realization of a more favorable and righteous future; to demystify present mythologies and “regimes of truth;” and create visions of an alternative, righteous future under a new truth regime (West, 1993, p. 82).
References
hooks, bell. (1990). Postmodern Blackness. Postmodern Culture, 1(1).
Kirkland, David E. (2008). “The Rose that Grew from Concrete”: Postmodern Blackness and New English Education. English Journal, 97(5), 69-75.
Morrell, Ernest, & Duncan-Andrade, Jeffrey. (2002). “Promoting academic literacy with urban youth through engaging hip-hop culture.” English Journal, 91, 88-92.
Smitherman, Geneva. (1999). Talkin that talk: African American language and culture. New York, NY: Routledge.
West, Cornell. (1993). Race matters. Boston: Beacon Press.
David E. Kirkland, Ph.D. is an assistant professor of English Education at
Steinhardt School of Culture, Education, and Human Development, New York University. dk64@nyu.edu.

Interview: Byron Hurt


Byron Hurt is the New Jersey-based producer of the award-winning documentary, Beyond Beats & Rhymes, regarding hyper masculinity in Hip-Hop and violence towards women. Hurt, 35, is a former Northeastern University football quarterback and long-time gender violence prevention educator. He is the also former associate director of the first gender violence prevention program in the United States Marine Corps. Hurt was the recipient of the prestigious echoing green public service fellowship in 1999, an award given to ambitious young activists devoted to creating social change in their communities. Over the past decade, Hurt has lectured at more than 100 college campuses and trained thousands of young men and women on issues related to gender, race, sex, violence, music and visual media.www.bhurt.com

YMR: A youth media educator who led me to your work uses your documentary, Beyond Beats & Rhymes for high-school youth and college students. He says that young people are very resistant to critiquing hip-hop and feel personally attacked. But ultimately, the film helps to create light bulbs. How can young people resist those critiques and expand on their realizations?
Hurt: When I was 18, I didn’t want to hear critiques of hip-hop. But young people are more receptive to critiques if it is coming from people who are more like them; [someone who] understands it, loves it, can speak truthfully and present clear evidence as to why it is problematic. [In] presenting very clear, visible examples, there can be moments for these light bulbs to go off. That is how I made the film—to be very clear about perspective.
YMR: If you had an opportunity to see your film and have access to youth media as a teenager, how would that have changed your life?
Hurt: I think it would have blown me away and I would have listened to hip-hop very differently at 15 or 16—at least that is what I would like to believe. In college, I watched Ethnic Notions and Color Adjustments by Marlon Riggs, and those films completely changed the way I watched television. I wanted to have that kind of impact on the minds of young people because I saw how powerful film can be in transforming people.
YMR: How can youth media educators best support young people to make their own media and hip-hop?
Hurt: Support their ideas and vision; give them room to make mistakes [and] not be perfect, [and] help develop their concepts. I really push, prod and challenge people to think critically. One important function of educators is to get people to be more media literate. Because nobody wants to be mislead and nobody wants to be fooled. When you present people with information—real solid, strong information—then young people can make new choices. But not everyone is going to do [something with that information] or want to be a conscious rapper; maybe two or three from one particular group. But those two or three really need to be supported and nurtured.
That is what happened to me. There were people around me—older educators—who identified me as someone with a great deal of potential. This wasn’t from a hip-hop [or media] context [but the same story applies].
When I was a sophomore in high school my coach saw something in me and took a risk to give me a chance. He had other athletes on his team that were better than me. But they didn’t work as hard, disciplined and focused. He could have made an easier decision. But he gave me an opportunity because he saw leadership potential. You know what? Prior to that, I wasn’t doing the right thing. I was hanging out, drinking, and doing crazy things. But when he gave me that opportunity, I stopped doing all of that. I realized that this was an opportunity. I didn’t come from a lot of money and I realized that if I wanted to go to college, one of the best ways to do it was to get a football scholarship.
We need an older person—educators—to have a pivotal role in young people’s lives.
YMR: Would you say that young people—who have easy access to media—have the potential to make a film like yours at their age?
Hurt: They need somebody to help them in the right way. They need a model and someone with skill sets that can help them. You can make a film, but if the story is not good, nobody is going to watch it. You need mentors that can help youth realize their vision and to do it in a way that is powerful. Young people are creative and capable of doing things that they don’t get enough credit for. We need to give young people the chance to let them flow.
YMR: How would you suggest mentors take your knowledge—on hip-hop, hyper-masculinity, and misogyny—and apply that in working with young people? How can they go against the grain? What tools do or should they have?
Hurt: When it comes to hip-hop, the educator in the room needs to be someone who has the ear of the students. If [a] teacher recognizes that they are not within their realm of expertise, than they should bring in people who do and can be an inspiration or role model. All you have to do is google search “hip-hop activism” or “hip-hop educators.” Educators can expose young people to the books, websites, and even invite people like Kevin Powell, Jelani Cobb, Quentin Walcott, Ted Bunch (speaking against violence and masculinity), Tricia Rose, bell hooks, Joan Morgan, Tracy Sharpley-Whiting, Monifa Bandele, Aisha Durham, Tony Blackman, and Jean Grae to speak at their schools. [In addition], many hip-hop and rap artists are willing to come in to schools and inform youth about the industry and educate people around hip-hop in positive ways.
Educators need to be very challenging to their students. That is the [main] role of educators—to challenge their students. What makes it so difficult is that popular culture is so pervasive and it is everywhere. Youth are being bombarded with very glamorous and romanticized images and representations. Outside of class, young people go back into that space. So teachers have to reinforce and repeat the counter-message. The bottom line is that sometimes the message you are sending will not have an immediate change. It could happen years later, but you need to plant that seed [in] people. [Educators] have to be very, very patient. Because change happens incrementally—it doesn’t happen over night.
Educators need to be determined and committed to providing young people with examples of where you would like to see them go.
YMR: What about global youth who are only exposed to mainstream western/U.S.-based hip-hop? And what do you advise to youth media educators around the globe in working with youth that value hip-hop as a social change agent? Or, to youth who do not have access to such programs?
Hurt: It is problematic. And it comes down to the grassroots people who have to roll up their sleeves and educate. If institutions are not providing for youth, it is going to come down to people locally who have the ear of their communities.
It is very difficult to change the direction of hip-hop. Are people doing enough to promote hip-hop that has alternative messages (and therefore unpopular) like Stickman? Sure, youth buy into what they see on television and the mainstream. But I’ve been traveling all over the country and young people are telling me that they aren’t listening to mainstream hip-hop; that they don’t listen to the radio anymore and cater to old skool hip-hop. Young people are tired. A lot of them are finding what they like in alternative spaces (like the internet, MySpace and YouTube) to find what they want. And [young people] can determine good music.
YMR: But the media changes very fast. Earlier you mentioned that hip-hop may not be the source of the kind of socially conscious media that comes out but in fact, will play out in different forms. Can you elaborate?
Hurt: All hip-hop is not the same. You have some that is completely reductionist hip-hop, retrograde hip-hop, and then you have hip-hop that has kernels of truth, wisdom, honesty, complexity and nuance. But you have to have a hip-hop ear in order to identify and be able to use it as a teaching tool. Just because lyrics may be saying “bad” things does not mean you can’t use it. And I think the best educators are people who know and understand what people are listening to and use that form to think more deeply about what they are consuming.
I really wish I had a crystal ball to see what hip-hop will be like in the next two years. I am not really feeling hip-hop right now. It is different from the kind of hip-hop I grew up with. But like I said before, with the upcoming election with Obama serving as such a powerful example of (male) leadership, I think the paradigm may shift in terms of what young people believe they can be and what the options are for themselves.
All of what we are seeing in the culture now—increase in crime, police brutality, and people struggling with the day to day—still, hip-hop is timely and necessary. For example, the rapper The Game (who has a lot of street credibility) after the Sean Bell verdict commented in a very clear, thoughtful, and intelligent way, jumping out of the box completely. And he spoke his mind, revealing that he is a deep thinker concerned about social issues and unafraid to speak his mind. It was stunning to me because I had never seen that side of him before. I think we have to give people like him credit.
The way I listen to hip-hop is very different than the way a 16 or 17-year-old is going to experience it…maturity, wisdom and education happens slowly. It is my responsibility and that of educators to raise the bar for them, challenge and educate.
Educators need to raise their game [and] stop blaming young people for not being what you want them to be. Don’t be a lazy educator. If you [pursued] teaching to influence young people’s minds, don’t let yourself be in the position of a babysitter. And don’t be afraid of your kids. Get in there and engage. If hip-hop is what your kids are into than learn everything you can about it. Ask young people questions—because they will most likely educate you.
YMR: What will it take to raise the bar?
Hurt: Look at examples like Kanye West or Lupe Fiasco. Fiasco has been very successful in having his music played and supported by commercial radio but also having a different message. His video for “Dump it Down” he explains how record companies and his label asked him to dumb his music and lyrics down, have girls and cars in his video, and how he refused to do it. He is talented and intelligent and strong minded. It is going to take strong minded individuals to flip the script and make the cool, “cool.”
There is yet a young person [to] emerge to be that person. I don’t know who that is but we’ve had examples of that in the past. There was a whole era in hip-up (and you know this) where it was cool to be smart and have pro-social messages; to talk about reading books, knowledge and the knowledge of self and all those different things.
I was asking myself while listening to the radio the other day. “Will conscious hip-hop ever return?” Are old skool hip-hop fans being naïve or nostalgic of the golden era of hop-hop?” I think hip-hop is always going to change and whatever is going on in the culture is what hip-hop is going to sound like. But things aren’t going too well right now in America. I think we’re going to hear a lot of that in the music. Time will tell. We need to be patient.
YMR: Do you think it is possible for young people to make social change?
Hurt: Absolutely. [Young people] are the people that create change—[those who] are unafraid, who don’t know what they are getting into (laughs), who don’t have a lot to loose…I think most social movements are spurred by young people—civil rights, immigration—Malcolm X and Martin Luther King, Jr. did incredible things as young people. It is always adults that resist change.
YMR: Do you think youth media is part of the solution to social change?
Hurt: I think they have to be because the youth are what drives hip-hop. They are and have to be part of change. They have tools at their disposal, but need to be clear and strategic in how they use them. That’s how hip-hop got started. Making something out of nothing.
YMR: So if adults are helping young people in the field of youth media, what advice can you give to them?
Hurt: Keep doing what you are doing, take care of yourself, don’t get burnt out/over-taxed, stay optimistic, and identify the great things about your students.

Hip-Hop: The Medium of Urban Youth

Oakland, CA. Land of dope, home of the sideshow. The pimps have the strips, the pushers have the corners and the youth travel in-between with little or no outlet. If this sounds familiar it’s probably because there are cities similar to Oakland all across America. In environments such as these, where it is evident that the system has somehow broken, people pick up the pieces and make culture: Hip Hop!
When I was seventeen I developed confidence in my abilities as an Emcee when, much to my surprise, I won a school-wide rap battle put on by the Hip Hop Fanatics—a high school club run very much like B.U.M.P Records at Bay Area Video Coalition in Oakland, CA—the program I currently artist mentor for. Winning that battle did more than give me bragging rights for the rest of the school year, it affirmed in my mind that I had the ability to draw emotion out of people—which gave me confidence. I suppose that’s why I am drawn to the “Big Brother” role I’m in now, as it affords me the space to recreate that same experience for the young people I work with.
After decades of dilution by commercial interests, Hip-Hop is just beginning to gain recognition in the area of education, but for those of us who were raised Hip-Hop, it has always been an arena for personal development, mentorship, the transmission of ideas and ideals, and creative community building. Because of it’s prevalence among urban youth as a form of cultural and personal expression, hip-hop is the most relevant format of story-telling in cities like Oakland and we, at B.U.M.P. records are laying down the groundwork to develop and distribute those stories.
Why Hip-Hop?
Hip Hop is a culture of expression. The beauty of hip-hop culture is that it affords people who have limited resources the opportunity to make something out of nothing. Through these opportunities, people realize the power to not only change their situation but maintain control over it.
In the mechanics of Hip Hop culture we find the keys to better communication between communities and ourselves. It’s not easy to sit down and recollect something as emotionally traumatic as losing a loved one, let alone record such a song for the world to hear.
Song writing gives the artist space to vent or the ability to fantasize and explore one’s self. At the same time, it allows the listener who might be going through something similar know that they are not alone. Making hip-hop builds community. For young people, the process of completing a hip-hop piece aids in building a stronger sense of self worth.
Young Emcees are echoes of their habitat—reflecting their surrounding social and economic culture. They are ordinary people in the sense that none of us are exempt from socioeconomic conditioning, and they are extraordinary because, as a storyteller, the Emcee is a communicator and a representative of those factors. As an educator, my role is to mediate the translation of youth experience to music and lyrics and advocate for a generation of Hip-Hop artists to build on this community of culture.
For example, one young man from B.U.M.P. reflects in his piece, “ya’ll don’t know nothing about the racism I faced as a kid// You don’t know nothing about the places I been //.” Too often this type of content is overshadowed by boasting lyricism or negative depictions of ghetto life in hip hop music. But mixed with mentors and media literacy, young people feel confident to use hip-hop to express their social and political views, which can open a platform for conversation across the lines of race, class, gender, age, and sexuality
B.U.M.P. Records
Founded in 2003, B.U.M.P Records is a music performance and production program for Bay Area youth age’s 14- 19. With the help of industry professionals, young people learn to compose music and lyrics, DJ, and produce and record original music using industry-standard technology. Originating from a disused storage space on the campus of a West Oakland public high school, B.U.M.P. Records creates a space that integrally combined artistic development, community and self-awareness, and 21st century skills literacy under the moniker of a Hip- Hop record label. BAVC’s youth programs central philosophy is based on an idea of digital storytelling. We know that storytelling has the power to raise awareness around shared issues and empower young people to assert themselves on a cultural landscape.
Students present their work in community performances and screenings, and during peer critiques in which they describe production, story, and stylistic decisions. Projects are based in young people’s experience and concerns, and creatively cover topics such as the environment, family health, history, and violence.
Students from the early generations of B.U.M.P. records are now working with engineers, instructors, and event producers both within the organization and in the wider music community. When asked how we measure success in our programs, we look at the usual measures applied to youth development—lowered rates in school truancy and increase in pursuits of higher education and job placement. But I believe our greatest measurement for success with B.U.M.P is most visible in the community of artists that develop under the mentorship of the record label itself.
Teaching Hip-Hop
Educators need to set high expectations for young people to think in their own words and on their own experiences when developing hip-hop—making beats, looping, rhyming and rapping. At B.U.M.P. records, we teach how to make beats and coach youth through their delivery of hip-hop.
I remember when B.U.M.P records had just begun its first recording sessions at Sound Wave studios in West Oakland. One day I made a mark on the white board and asked, “What do you see?” I heard “A point, a decimal, a blemish, a black hole, a pupil” etc. All I had intended for this mark to be was a dot. Everyone saw the same thing but described it with a different word. You could use eighty different words to describe something as simple as a dot. So why approach music or life for that matter from the same direction that everyone else chooses?
As an educator, I push young hip-hop artists to think about what inspires and outrages them and to look for ways to express their realities and ideas for change.
Before our artists sit down to make music and lyrics, we ask them to check in with themselves in a way different from other activities. Queries such as “How do I feel? How do I want other people to feel?” help young artists become aware of themselves, which leads to awareness of their situation, followed by their environment, and how to change it. Imagine how our schools would change if this check-in system was implemented? Imagine how our families our friendships would change if we took the time for this simple question to guide us?
However, one of the most frustrating occurrences I encounter is a sense of apathy among youth people. I don’t fault them—it’s a defense mechanism to the challenges they face day to day and the lack of resources to deal with those challenges. However, when it comes to making music, apathy disturbs me. I make it clear to my students that emotionless music is easily co-modified which in turn, waters down culture and that emotionless people make poor agents for social change. I believe that the innate need in human beings to create must be nurtured especially in young people and I believe that what they create is capable of making things change. The evolution, elevation and expansion of hip-hop culture lies not only in cultivating our skills but preserving the humanity in ourselves through our art.
In my attempts to introduce young people to the larger picture, I remind my students they represent the pinnacle of the previous generation—they pick up where we left off. I remind them that it was people their age who made some of the most critical contributions in innovating Hip-Hop culture. In facilitating and encouraging their growth, I remind students that whether through song, performance or a quick interaction with another artist, they will similarly influence the generation coming after them.
Educators in the youth media field need to value and use Hip-Hop music as one of the most relevant and persuasive digital storytelling formats available to urban America. As a highly important medium for urban youth to share their personal perspectives, educators must emphasize ways to resist conforming to the genre’s recognizable format and the mainstream’s stereotype of urban culture. Young people gravitate to Hip-Hop because it has the potential to amplify their voices. It is up to youth media educators to support young people as they re-create Hip-Hop to reflect the true cultural fabric of urban youth.
Davin Thompson, talent and lyrics coach since B.U.M.P.’s founding, is an Oakland native and member of the Hip-Hop group “The Attik.”

Chica Luna is Accepting Applications for the 3rd Cycle of the F-Word!

Chica Luna is Now Accepting Applications for the 3rd cycle of the F-Word!
Please forward widely…
Dear Chica Luna Friends and Family:
It’s official. We’re at it again. Up and running and taking applications for our signature program, The F-Word, a multimedia film justice project for women of color 18 and older. Launched in January 2005, The F-Word has been Chica Luna’s way to build the next cadre of socially conscious media makers by recruiting women of color of diverse racial, sexual, economic and linguistic identities, throughout the five boroughs to cultivate their perspectives as media activists.
For a year and a half, participants take part in weekly workshops on media literacy, filmmaking, organizing & advocacy skills and self-healing.
TO APPLY GO TO: http://www.chicaluna.com/fword.php
Past F-word participants have directed and produced narrative films on topics as diverse and varied as first love, female MCs, depression and police brutality. Once completing our training, these dynamic women continue to do important and innovative work in the worlds of film and video, along with theater, music and education.
Know any women who’d thrive in this program? Send them our way. Help us change the media landscape–for the better. Whether you or they are interested in receiving the basic fundamentals of media literacy and film/video production or have no film or video experience, Chica Luna encourages ALL to apply. But apply soon–the deadline for applications is Thursday, May 15th. TO APPLY GO TO: http://www.chicaluna.com/fword.php
For any questions concerning this application or the F-Word: Media Justice Film/Video Lab, please contact Karly at fword@chicaluna.com or 212-410-3544.

Special Youth Events at TRIBECA

Special Events:
Youth Media Organizations and High School groups are advised to consider the following special events in addition to Festival screenings!
Next Steps: From High School to Higher Ed: An interactive “college fair” featuring representatives from 11 New York colleges and universities with film programs!
Evolution of a Filmmaker: Jeremiah Zagar, a special screening and discussion at the Apple Store
Our City, My Story: The May 1st screening of Our City, My Story (Tribeca Film Institute’s annual celebration of youth-made media) is great screening for larger student groups, as it is being held in a 900 seat theater.
Please find more information and RSVP at www.tribecafilminstitute.org