Reaching Teen Readers

A new study by the Newspaper Association of America Foundation finds that content by and for teens strongly impacts a newspaper’s ability to attract young readers and keep them as they age. About 30 percent of teens surveyed (presumably who read newspapers with youth pages) said that it was teen-written content that drew them to the paper, according to a press release. About 220 newspapers nationwide produce youth-written content, most which is writen by teens working with a newspaper editor. Other youth content in newspapers comes from syndicated services.