Winning Control

“Temple University researchers have developed a new Web site for teenage and ‘tween’ girls who spend much of their time surfing the Internet, watching MTV, looking at teen and celebrity magazines and listening to music CDs,” Pioneer Press reports. On the site, girls learn about media literacy by playing online games.
“Creators of the Web site hope it will give girls ‘an understanding that ‘stuff’ doesn’t just appear on the TV screen. There has been conscious, calculated construction of the media messages that are constantly delivered to them,’ said Renee Hobbs, director of the Media Education Lab and an associate professor of communication. The point is to raise a generation of media-savvy kids who control their media worlds, and not the other way around, she says.”