Five Trends in Youth Media

The McCormick Foundation’s investment in youth journalism and news literacy programs helps students become more knowledgeable news consumers, perform better in school and develop into better-informed citizens. At the core of the youth media programs we support is journalistic inquiry—the craft of interviewing, fact-finding, fact checking. These initiatives focus on the importance of news to young people, the importance of the First Amendment in our democratic society and ways to discern reliable information.
One vivid example is Michael Mahaffy, a graduate of Hyde Park Academy on the South Side of Chicago. Born into a low-income family, dealing with a father battling drug addiction, Michael struggled in school, ended up falling into a rough crowd and got arrested. Fortunately, he found True Star, a program that provides Chicago youth the opportunity to learn media production, from magazine publishing to radio broadcast.
“I stumbled into a classroom one day after school and True Star people were in there. Honest to God, I was supposed to go pick up drugs to sell that day at 4 o’clock, but I never made it. I heard Ms. Deanna McLeary [executive director] say True Star pays students to learn. That’s all I needed to hear. To me, that sounded like all reward, plus the bonus of no risks involved,” Michael says. It turned out to be a life-changing decision.
Traditionally, the Foundation’s grant-making activities have been shaped by the life cycle of a journalist from mid-career training programs to senior news management leadership initiatives. After completing an intensive strategic planning process, we have embarked on a strategy of allocating resources to educating news audiences, with a primary focus in Chicago and selective efforts nationwide. We are seeing exciting and innovative models take root—from networks of youth media organizations to news literacy programs in after-school and in-school environments.
In this article, we will reflect on five promising trends that we are seeing in the youth media field and offer a look into the innovative, exciting projects that are helping to build the field.
Networks of Youth Media Organizations
In early 2007, the McCormick Journalism Program began convening 11 Chicago-based youth media grantees for intensive professional development and training. Led by hired consultants, youth media leaders convened and ultimately formed the Chicago Youth Voices Network (CYVN). Today, CYVN collectively trains more than 6,000 youth per year in intensive, sustained programming. With professional supervision, youth produce media on issues ranging from education to the environment, youth violence to community health. The collective audience for in-person showings of youth-produced work is in the tens of thousands; the online, radio and television audiences approach a million.
CYVN partners with more than 60 public high schools and scores of other nonprofit groups. More than 3,000 Chicago public school teachers and nonprofit staff benefit each year from resources provided by these groups or attend trainings that range from half-day workshops to journalism fellowships.
Parlaying CYVN’s success, McCormick provided seed funding in 2010 to launch the Youth Media Los Angeles Collaborative (YMLAC), a consortium of advocates for young journalists, connecting youth media producers to a vibrant web of mentors. The group recently launched a Web site that seeks to aggregate youth media resources and content from students, educators, professional journalists, non-profit agency trainers and members of advocacy and literacy organizations. The fledgling YMLAC, led by Cal State University Northridge professor Linda Bowen, has proven an invaluable coordinator for the thousands of youth in Los Angeles.
Content Production Collaborations
McCormick’s stewardship of the Chicago Youth Voices Network was elevated by grants of $60,000 from the Chicago Community Trust and $35,000 from the Rappaport Foundation to carry out a citywide project, NUF SAID, to survey, evaluate and report on the challenges faced by Chicago teens.
The project, which kicked off in January 2010, convened youth from eight CYVN youth organizations and provided training on creating polls, using social media to disseminate surveys and group reporting. More than 850 local youth responded to online polls on issues such as crime and violence, health, education, employment and the environment. Working together toward specific goals has further galvanized CYVN leadership and the benefits of this collaboration, said NUF SAID project coordinator Tom Bailey. “NUF SAID created space and time for cross-pollination among program staff and youth, to a degree that was not really possible before.” For instance, NUF SAID has brought together a group of about 75 CYVN youth and their adult coordinators four times during the first six months of the project. During each convening, youth and adults from various organizations worked together to help plan, shape and complete the project objectives. “This kind of collective authorship has brought the entire sector closer together,” Bailey said.
Partnering with Local Universities
Colleges and universities play a key role in convening journalism advisers, providing resources (technology and meeting space) and connecting with students on media production opportunities.
In Chicago, the journalism, media and communications programs at Northwestern, Loyola, DePaul and Roosevelt universities and Columbia College expanded their rich training programs to include teens in the communities they serve. Roosevelt University, in collaboration with the Scholastic Press Association of Chicago, organizes an annual High School Media Awards, which includes multimedia workshops for students and an adviser track for journalism students. More than 300 students and dozens of teachers participate each year in the spring event.
In Los Angeles, where McCormick has made selective investments in pilot youth journalism projects, the Annenberg School at the University of Southern California and the California State University school system are key players in convening and seeding needed journalistic collaborations among educators, community media organizations and mainstream media to ensure that scholastic journalism continues to have a place in public education in face of budget cuts. USC began offering a course in Teaching Journalism to High School Students, building off of a successful college journalism students/high school student mentorship modeled after its Intersections: The South L.A. Reporting Project.
Several of our YMLC partners are also working with the City Colleges of Los Angeles to expand training and resource networks. “We can all shortcut our time and efforts by reinforcing each other’s programs,” says Steve O’Donoghue, director of the California Scholastic Journalism Initiative. The Los Angeles-based initiative provides journalism training and resources to high school journalism advisers by partnering with local journalism and media organizations and involving local college and universities in creating much-needed networks of support.
Contributing to News Literacy
The sheer overpowering and overwhelming 24/7 news cycle leaves a growing sector of the U.S. population unprepared to fully distinguish or appreciate the difference of approaches among professional journalists, information spinners and citizen voices. In addition, the fragmentation of available news sources and digital advances in disseminating information serve to further exacerbate this situation. Schools are challenged to keep up with this onslaught of information in an environment where young people primarily consume their news online. Journalism and news literacy programs can provide:
• A frame of reference to distinguish fact from fiction, opinion or propaganda.
• An understanding of the First Amendment, the role of a free, independent media and the importance of journalistic values.
• A curiosity to seek information and better understand communities, country and international affairs.
The Urban Media Foundation (UMF) is one example of an after-school program that is taking news literacy education head-on by infusing multimedia journalism courses with practical modules that emphasize important financial and life skills.
Located in South Los Angeles, the youth program is housed at the offices of Our Weekly—a weekly paper covering the communities of South Los Angeles. In addition to multimedia reporting and writing courses, youth have the opportunity to take classes such as “Financial Literacy: Making Money Work for You” and “Green Reporter,” which emphasize using media skills to research and communicate project findings.
Measuring and Evaluating Success
It is crucial to have a framework for evaluating the impact of youth media programs. At McCormick, we are taking steps to build a learning community of grantees, other funders and experts in the field to share best practices.
Groups such as the News Literacy Project (NLP) and Stony Brook University (SUNY)—both featured in YMR’s News Literacy issue in June 2010—are creating benchmarks for evaluating the effectiveness of news literacy curriculum and sharing successful frameworks with others in the field.
The News Literacy Project has developed comprehensive pre-and post-testing, student and teacher surveys customizable for middle school and high school levels. Teachers can adapt the quiz for the specific grade level and ability of their students. The concluding performance task is intended to assess both the lessons learned and students’ understanding of the material.
In addition, NLP local staff attends presentations by journalists as well as NLP classes led by teachers. The goal is to help NLP participants improve their performance, according to NLP Executive Director Alan Miller.
Stony Brook is also in the process of designing and testing a new assessment tool for news literacy courses at the collegiate level. The pilot test was administered to Stony Brook students in 2008 and 2009. According to Marcy McGinnis, associate dean of the School of Journalism, preliminary results suggest that News Literacy education has three effects: increased voter registration, short-term increase in news consumption and increased ability to identify flaws in news reports.
Next Steps
Since 2005, the McCormick Foundation Journalism Program has invested more than $7.5 million in youth media. Our projects grapple not only with journalistic standards, critical thinking and free expression, but also ethic issues, information quality and digital citizenship.
Our key priority is to give people, especially youth, the tools to appreciate the value of quality news coverage and to encourage them to consume and create credible information across all media and platforms. We will continue down the path of building an informed citizenry by investing in quality news content, protecting journalistic rights and educating people to better appreciated the importance of news literacy.

Spotlight on Youth Voice
Youth media festivals are golden opportunities to showcase the work of youth and engage local media and train teachers on the importance of journalism and youth voice.
Check out the exciting youth media showcases and conferences happening in:
Chicago
Young Chicago Authors
2010 Youth Media Conference: Whose Body is it?
Dec 11, 2010
New York
Baruch College
High School News Literacy Summit
November 12, 2010
Los Angeles
Youth Media Los Angeles Collaborative/USC
Youth Media Showcase
December 4, 2010


Clark Bell is the McCormick Foundation’s Journalism Program Director. Clark, who joined the foundation in October 2005, oversees journalism grantmaking initiatives and shapes the program’s focus on critical issues facing the news media. Clark is a veteran reporter, columnist, editor, publisher and communications consultant. Prior to joining the McCormick Foundation, he was a managing director for American Healthcare Solutions, where he developed communications strategies for hospitals, medical foundations and technology firms.
Mark Hallett is a senior program officer in the journalism program of the McCormick Foundation. Mark joined the foundation in May 1995, and coordinates grantmaking in a number of areas, including youth journalism, free press, diversity in journalism, and First Amendment initiatives. He also has worked on conference and event planning, development of special initiatives, solicitation and review of proposals, project evaluation and foundation communications efforts. Prior to coming to McCormick, he was an editor at Safety + Health magazine, where he launched an international edition and researched, assigned and wrote stories on workplace safety and environmental issues. Mark has led workshops on nonprofit communications, internet-based research and Web site development, and has worked with several nonprofits to create their Web sites. He is an avid photographer and speaks fluent Spanish and Portuguese. He has traveled extensively and has lived in Mexico, Norway and Spain.
Janet Liao is a program officer in the journalism program of the McCormick Foundation. Janet, who joined the Foundation in May 2009, assists existing grantees with implementing and monitoring their projects and helps solicit and evaluate new journalism grant proposals. She guides grantmaking in a number of areas, including youth media, new media and journalism training, and works on conference development, program evaluation and developing new strategic initiatives. She joined the Foundation from Imagination Publishing, where she served as editor and project manager of customized media projects, including magazines, newsletters, advertorials, webcasts and online videos for Fortune 500 companies and associations.

About The McCormick Foundation Journalism Program
The McCormick Foundation believes there is nothing more critical to the vitality of a democracy than free, vigorous and diverse news media that provide citizens with information they need to make reasoned decisions. The Foundation’s Journalism Program invests in projects that enhance content, build news audiences and protect press freedoms. The McCormick Foundation, which honors the legacy of Robert R. McCormick, is one of the nation’s largest charities, with more than$1 billion in assets. Since 2005, the Foundation has invested more than $7.5 million in youth media programs since 2005.

Understanding News Literacy: A Youth Media Perspective

In today’s media environment, newspapers look like blogs, corporate websites look like newspapers, and citizen films look like professional documentaries. The digital media are everywhere, and young people, more than any other demographic, are awash in this new media environment. The most recent Kaiser Family Foundation Study, “Generation M2: Media in the Lives of 8 to 18-Year-Olds,” found that young people today are exposed to an average of 10 hours and 45 minutes of media per day, and 1 out of 5 young people consume over 16 hours of media per day (1). This means that young people are absorbing information from multiple sources at once during every waking hour of their lives.
Granted, new media technologies have ushered in an era where young people not only consume media, but also create it. The field of youth media is well-known as an educational strategy that leverages the media production process toward youth empowerment, professional development, and media literacy. Youth media programs fully embrace the ever more accessible media production technologies to help young people find and amplify their own voices and broadcast their perspectives, concerns and questions to a wide audience. The youth development and community-building facets of the youth media field continue to grow and gain high esteem.
Recognizing that real social justice and empowerment come from being able to read the world for its messages, evaluate those messages, and articulate a unique point of view in response, youth media programs have always incorporated elements of media literacy in their practice. Media literacy helps young people analyze and deconstruct media messages by asking questions like “who created this message?” “what creative techniques are used to attract my attention?” and “how might different people understand this message differently?”(2)
In this issue of Youth Media Reporter (YMR), we are shining a spotlight on an emerging trend in the literacy field that resonates with specific practices of many youth media programs, representing an approach defined by a group of leaders in the field of journalism education. These educators and practitioners, in response to the increasing cynicism young people express around the reliability of the media, have developed questions designed to help young media consumers not only recognize messaging, but discern verifiable fact from opinion and spin. Janet Liao of the McCormick Foundation reports that according to the foundation, “News literacy is defined as the ability to use critical thinking skills to judge the reliability of news reports and sources (SUNY 2009).” The hope is to empower young people not only to read the media for underlying messages and motivations, but also to have the skills they need to find and use reliable and accurate information in their own media productions.
To a broad community of educators, journalists, academics and funders, this practice of teaching young people to “read” media for its transparency, reliability and verifiability is identified as news literacy.
Patricia Campbell, the President of Campbell-Kibler Associates, Inc., explains, “the digital divide isn’t so much about having access to technologies, but is rather about having the knowledge necessary to be an effective finder of reliable information. [For example], what librarians have always taught—how to use keywords and library research skills—is still relevant today, with the new technologies. But this knowledge also needs to be adapted to suit the new technologies. Media literacy signaled a shift toward the conceptual thinking skills, and today there is a shift back toward the practical, more concrete skills” (3).
Welcome News Literacy
The McCormick Foundation, Stony Brook University, the Knight Foundation and Ford Foundation have been instrumental in assembling a community around news literacy initiatives. This issue of YMR strives to bring youth media practitioners into the fold, because a there is great potential for growth through the collaboration between the two fields.
Carol Knopes of the High School Broadcast Journalism Project explains, “I was on the board of Young D.C. and for several years worked on the importance of youth media as a form of self expression. But, we also need concrete truths to make [youth produced content] stronger. I see news literacy work go hand in hand in working with issues to deal with the media. [Youth media educators] need to fill the huge information/knowledge gap and ask if the young people they serve are watching the news and getting accurate information” (4).
In this vein, Knopes, along with a diverse group of educators who comprise the Radio Televison Digital News Association (RTDNA) News Literacy Team, put together a list of “Five Questions for Information You Receive or Pass Along” for teenagers, which include:
1. Who said it?
2. Where did that person get the information?
3. Is that person biased on this subject?
4. Am I biased on this subject?
5. Where can I discuss this with others or find more information to form my own opinion?
In the same vein, Lissa Soep, senior producer and education director at Youth Radio (and also author of “Drop that Knowledge” and Peer Review Board member of YMR), in response to Katina Paron’s article (in this issue) says “I appreciate that [Paron] critiques the tendency for youth media folks to celebrate the process of making and expressing, without always drilling down to the skills young people need to understand and interrogate their sources.”
News Literacy in Youth Media Programs
This is not to say that youth media programs are not already using news literacy strategies in their own practice. Lynn Sygiel, Bureau Chief from Y-Press in Indianapolis, IN (and a Peer Review Board member of YMR), explains that for many years their program has focused on inquiry techniques as one of the core competencies for young people.
According to Sygiel, the news literacy approach is a necessary building block of a great youth media program. Sygiel explains, “Recent research and trends suggest that youth media may be needed more in communities than ever before. At a time when youth media is threatened to be overshadowed by what is referred to as user-generated media (e.g. YouTube, MySpace, etc.), supporting organized, educationally-based youth communications is imperative. The descriptors of news literacy center on identifying truth. So if news literacy teaches young people to be savvy, critical consumers of the news, youth media must teach youth producers to be savvy, unbiased truth tellers.”
Youth media might learn how curriculum is developed specific to news literacy and vice versa; and, how to help youth producers gather credible and source-checked facts in content that uses statistics, information and even personal storytelling.
Clark Bell, the McCormick Foundation journalism program director says, “A growing sector of the U.S population does not distinguish or appreciate the differences among professional journalists, information spinners and citizen voices. It is important, especially for youth, to be savvy consumers of news so that we become better decision makers.” He continues, “We’re excited to partner with YMR to address the emerging area of news literacy and to enhance the ability of young people to analyze information and decipher what is and isn’t reliable.”
As co-editors of YMR, we are pleased to introduce news literacy to the youth media field and our broader audiences as both an important skill set to digest and an arena for future collaboration. Saving journalism after all, is about sustaining youth media—both hold true the essence of story-telling for a democratic future.
Ingrid Hu Dahl is the editor-in-chief of Youth Media Reporter and a program officer or youth media at the Academy for Educational Development (AED). Dahl is a national and international speaker on youth media, women’s leadership and social change. She has taught media literacy workshops at various high schools, youth media organizations (Reel Grrls 2009 Reel Queer Camp), and several Rock n’ Roll Camp for Girls sites across the U.S. Dahl holds an M.A. in Women’s & Gender Studies and is currently in the Brooklyn-based band, RAD PONY.
Christine Newkirk is the editor of Youth Media Reporter and a senior program associate for the Center for Youth Development and Engagement at AED. Newkirk will receive her M.A. in International Affairs at The New School in fall 2010. She is a youth media practitioner focused on work in Brazil and speaks Portugese and Spanish. Newkirk also has an extensive research background, previously supporting the efforts of Computers for Youth in NYC.

Endnotes
(1) Find the report here: www.kff.org/entmedia/mh012010pkg.cfm.
(2) See the Center for Media Literacy’s website for more information and a MediaLit Kit: www.medialit.org.
(3) Personal Interview, May 28, 2010.
(4) Personal Interview, June 6, 2010.

The Chicago Youth Voices Network: A Tale of Collective Action

From the outside, it didn’t appear all that revolutionary. Crowding into the narrow meeting space above a store front overlooking a busy Chicago street were a group of diverse teens, standing and sitting on chairs and pillows, talking, laughing, and listening to each other spit a few verses of spoken word. The students represented distinct youth media programs across Chicago, brought together by the collective efforts of the staff of these programs.
Youth media practitioners act as conduits to bring young people together as they create media. However, despite the talent practitioners bring to helping create media produced by teens of a range of skills and interests, in practice they themselves have an incredibly difficult time coming together as a group.
This isn’t to say that practitioners don’t want to. Funding is sparse and small organizations, as most in the field are, see each other as competitors. Despite the relative challenge of competing for funding, practitioners time and again say that face-time and relationship-building with adult peers is one of their number one personal, field-wide goals.
But challenges exist. Youth media organizations tend to have different philosophies about how to teach teenagers media. Some are more focused on building technical skills, some more on teaching teenagers old-fashioned journalism, some on creativity and still others on teaching teenagers the more profit-oriented side of the industry, such as marketing and promotion. They tend to work as silos with their own goals and ways of doing things.
In October of 2006, youth media organizations granted by the McCormick Foundation formed into the Chicago Youth Voices Network (CYVN), which provides face-time and professional development for practitioners. Over the past two years, the group has become more unified and now shares skills, resources, and best practices. Recently, the network put together a brochure to collectively represent CYVN and signal new stakeholders, schools and other audiences to youth media, combining all of their diverse perspectives, mission and goals. Youth media groups across the U.S. can learn from our challenges and successes as we develop a model of networks and collaborations that unites us as a field.
A Funder Discovers the Youth Media Field
Before 2005, the McCormick Foundation, long-time funder of journalism training and leadership programs as well as press freedom activities and diversity in journalism initiatives, had never taken a serious look at funding youth media initiatives. At that time, coinciding with the Foundation’s 50th anniversary, the Program (one of five key funding priority areas at the Foundation) began to explore directing some of its $6 million per year budget toward youth initiatives. It was an eye-opening experience, says Mark Hallett, senior program officer for the Foundation’s Journalism Program.
“It was this wonderful discovery because we had no idea how rich Chicago’s youth media community was, and their work represented so many of the different things we cared about,” he says.
For Hallett, this sector had a fresh momentum to it. After years of supporting initiatives that often seemed to meet resistance with, for example, attempts to increase diversity in mainstream newsrooms, or encourage large media companies to prepare for the online world or to engage their communities better, the youth media sector was already producing valuable and relevant work that incorporated these broader goals. Hallett gravitates to what he calls ‘philanthropic acupuncture’—grantmaking where support is simply feeding an existing momentum rather than fighting resistance.
Hallett suggests that youth media organizations are on the cutting edge in many ways. For one, much of the way youth media practitioners do business is directed by the participants, while many schools are struggling to make their lessons more student-centered. Furthermore, video, photography and delivery of information are salient issues in the digital age—skills youth media groups are teaching. And finally, the perspectives that emerge from youth-produced media make us all aware of the many challenges that today’s youth are facing.
As the McCormick program officers (at that time Hallett and Sara Melillo) got to know the youth media organizations in Chicago, they were struck by the fact that so many were doing good work yet the organizations were fragile. Youth media organizations are typically small in operation and many executive directors skilled in their craft were not always successful fundraisers.
In order to make a larger impact on local, Chicago-based youth media programs, Clark Bell, the director of the journalism program for the McCormick Foundation, and his team decided that simply funding individual groups was not enough—that they had to support a network with professional development and training resources.
The Youth Voices Network
At the first youth media grantee network meeting, youth media practitioners filled out a survey in which they identified what they would want to get out of such a network. The ultimate takeaway from the survey was that they wanted to build relationships. Beyond that, they wanted information on how to evaluate programs and fundraise.
Hallett says that the Foundation’s hope, then as well as now, has been to help provide a forum for the youth media grantees that had to be practical and useful. Too often, foundations draw together grantees for show, without a clear idea of what they want them to do.
The meetings required an entire Friday morning every other month and are typically attended by adult staff. At first, they included intensive professional development and training from hired consultants. Topics included areas such as the importance of evaluation and how to build an individual donor base. However, they were useful, providing an opportunity to step back and ask questions.
As practitioners admitted to shortcomings and chatted about programs, a realization dawned on many: that they are all in much the same boat, passionate and struggling, and have the common interest of wanting to give teenagers in Chicago the opportunity to be a part of the media. But as little organizations in a big city, not one of them has enough manpower or programs to reach all interested teens.
This is how practitioners realized as a group that they are powerful. Last year, the Network not only brought together many of the teens they serve to talk with one another and to provide verbal feedback to youth media practitioners, but also conducted a self-survey about their own programs. Through that, the practitioners learned that they collectively touch 60 of about 100 high schools in the city, and, through participants and audiences, reach tens of thousands of teens.
Some other highlights of the survey were that the youth media groups are small organizations, typically with budgets between $150,000 and $500,000 and two or three employees. The McCormick grant of about $40,000 was one of the largest ones received by most network organizations.
The survey also identified key challenges facing the organizations: growing demand for services without the resources to support program growth (77%); over-reliance on grants, few individual donors (62%); limited budget and staff for fundraising (54%); rising operational costs such as health insurance and utilities (46%) and the need to improve organizational management systems (46%).
One major achievement of the network was the compilation of a brochure—funded by McCormick and led by True Star—to be handed out to teenagers at a high school fair. Presenting themselves as a singular type of program, rather than disparate entities, was powerful for the group. 10,000 copies were distributed. Network members take turns taking the lead on projects, which they find, is necessary to get the work done.
In addition, the network has spurred several collaborations. For example, in September 2008, The Five Freedoms Project and the Academy for Educational Development were looking for youth media educators to kick off a youth video in conjunction with a five-day leadership academy for principles, teachers, advisors and youth in Chicago.
After receiving a call for youth media educators, three members of the network responded—Open Youth Networks, Free Spirit Media and Community TV Network. As a team, they developed curriculum and identified mutual strengths and expertise to correspond with each task and training. The experience was a testament to the power of the network.
Mindy Faber, founder of Open Youth Networks and now the academic manager at Columbia College Chicago’s Department of Interactive Arts and Media, says: “I’m not sure in the past we would have been able to work as a team without really knowing one another. This was such a great way to engage with Chicago youth media orgs and share an experience of teaching side by side, despite our differences and approaches to youth media.”
Next Steps
After three years of funding and support, the McCormick Foundation’s Journalism Program has made it clear that its funding of CYVN will likely cease over the next several years. Faber, whose group is part of the network, volunteered (and receives a stipend) to coordinate the network meetings this year. In upcoming meetings, leaders will talk about how the CYVN will work in the future. They are currently in the process of developing a collective mission statement.
At one point, there was discussion of forming an overarching not-for-profit with a mission and a budget, but the group decided against it. The feeling was that the CYVN’s strength is the fact that it is comprised of unique organizations that work together.
Some members think that working on projects together will help keep the momentum going and there’s even been talk about trying to get a collaborative project funded. Such a project has yet to be named and even the format is still up in the air. One idea is to have an end of the year presentation featuring work from all of the groups; another would have each individual organization produce a piece in their medium on a singular topic. All the work would then be brought together and presented.
Members of CYVN need to tell and amplify their own story. In the past, Faber notes that foundations have paid consultants and academics to figure out who and what youth media is. Sometimes youth media is put in the box of adolescent literacy organizations; while other times it is seen as a youth leadership building organization. Through CYVN, youth media can be in a position to define itself and its potential to more local and national stakeholders. Through CYVN, and capturing the unique practices and work of the many, the myths of youth media are replaced with facts and appealing outcomes.
Presenting in this way, CYVN can transform youth media from being a gaggle of struggling organizations to being a vibrant force to be reckoned with.
Suggestions for Future Youth Media Networks
Hallett says McCormick is now looking at expanding its support of youth media—and perhaps spearheading similar networks—in Los Angeles and New York. But in other cities, creating such a youth media network might require grassroots efforts.
If a local funder is invested to support a network, at the least, a stipend for a coordinator and food at meetings must be compensated. Organizations should decide on a regular meeting time that is convenient for most of the members. And at meetings, time spent on peer-to-peer training is extremely beneficial. At present, CYVN does not require outside consultants and instead, look to one another for skills to share.
“What the field is missing is the glue that will hold it all together—and what we’ve found, is that working together, that common desire and impetus, is the glue we were looking for,” Mindy Faber explains.
Faber, echoed by other practitioners in the field, suggests that on the field-wide spectrum, it will take a leader to bring the field together, both locally and nationally. Faber describes such a leader as one with “a larger and shared vision of what is possible; a leader that loves the field enough and is respected by members within the field…that will work on the various steps to strengthen the field.”
Moving Forward
Beyond capacity issues and competition for funding, all across the U.S., youth media practitioners have a sincere desire to share face time and learn from one another as a group. The CYVN is one success story, with many others to follow. For example, this year Youth Media Reporter is bringing six individual regional cohorts of youth media practitioners to collectively document best practices and issues/challenges in the area. Each cohort kicks off with an in-person meeting. Practitioners might consider continuing these meetings after YMR, say monthly, to share updates, resources, and skill-sharing—they might even review the articles they publish and how their suggestions could support other local youth media colleagues.
So far, few regions have come up with their own pathways to design coalitions—for example, the twin cities youth media network. Other cities have attempted to meet as a group, particularly in the Southwest and Southeast but have yet to find the right “glue” that fits their local cohort. Uniting the field is only a few steps away, but it needs the kind of leadership that will ensure a shared vision to strengthen collective work and the power of youth media practice in the future.
Mark Hallett is a senior program officer in the journalism program of the McCormick Foundation. Mark joined the foundation in May 1995, and coordinates grantmaking in a number of areas, including youth media and scholastic journalism, free press and First Amendment initiatives, and community and ethnic media. He is a native Chicagoan and has lived in Mexico, Norway and Spain. He is an avid photographer and serves on the boards of Erie Neighborhood House and the Erie Elementary Charter School.
Sarah Karp is the coordinator for Columbia Links.